I'll let the money people think about all this. I have a nagging headache and a few nagging questions of my own after reading this letter.
Why did it take ten days to produce such a simple letter?
Why the abrupt cancellation?
According to the letter, the station and the show were bleeding money for at least seven years. Why was the axe laid so quickly to the root in Holy Week? There was no prepared statement, and apparently no substitute programming, not even 10 days later. Even stranger is the fact that KFUO-AM is about to enter a fundraising period in April. How does this cancellation help their fund raising efforts?
Why the initial removal of the Archives if the reasons were purely financial?
According to the letter, the station and the show were bleeding money for at least seven years. Why was the axe laid so quickly to the root in Holy Week? There was no prepared statement, and apparently no substitute programming, not even 10 days later. Even stranger is the fact that KFUO-AM is about to enter a fundraising period in April. How does this cancellation help their fund raising efforts?
Why the initial removal of the Archives if the reasons were purely financial?
Why is Issues, Etc. the only show that has to develop its own donor base? How much of Issues, Etc. donations goes to pay for other things?
Why the change from viewing KFUO-AM as a "ministry" to a profit center and when did this change in philosophy occur?
Were Jeff and Todd aware that they had to raise more money to stay on the air? (We may never know the answer to that one, I'm afraid.)
There are even more questions.
There is an anonymous analysis which raises some very disturbing questions.
Finally, Mr. Strand does not deal with the download numbers from Issues Etc. org. Here is a summary of the download activity for Oct to Dec 2007:
October 2007 - 172,607 downloads
November 2007 - 320,800 downloads
December 2007 - 160, 315 downloads
Who knows how many downloads came through iTunes and other podcasting services?
All of this raises even more questions in my mind. But sufficient are these unto the day.
October 2007 - 172,607 downloads
November 2007 - 320,800 downloads
December 2007 - 160, 315 downloads
Who knows how many downloads came through iTunes and other podcasting services?
All of this raises even more questions in my mind. But sufficient are these unto the day.

10 comments:
To insert an image as a blog header, go to "Edit Layout". Then "add a page element". Then upload the image and don't forget to uncheck the "shrink to fit" box. Then you'll have to delete the default header element back on the Edit Layout page. Does that help?
Very pastoral, Pastor Cwirla. The best construction on this information is very bad, indeed.
I've broken down the numbers further here:
http://bringbackissues.blogspot.com/2008/03/what-david-strand-didnt-say.html
The listening audience, by my estimation, is conservatively 3x higher than Mr. Strand indicated in his letter.
I'm so techno-illiterate.
Thanks for the graphic!
You're welcome. If you need help inserting it, let me know. I had to help P. McCain too. ;)
I'm anonymous only because I'm currently in Seminary. It should be noted that any downloads done through iTunes, Zune, etc. are "counted" as a download in the site logs. iTunes just tracks the RSS feed for the site and contacts it directly in order to discover new content. If it's there, the feed points to the file hosted on the site and then downloads it just like any other file (and just like someone physically viewing the site and clicking on the link to the MP3 file). So, those numbers - in general - should be already included in any download stats from the kfuoam.org web server.
Thanks. As I said, techno-illiterate. In my day...
Oh, never mind.
You should be able to get the border out of there, and not have it shrink the banner. On the Concordia blog, Paul added me as an admin long enough to fix it for him. hehehe
In your dreams.
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